Stop Losing Customers

Every customer is worth it, on every order, because you never know how many orders that customer will make. If you give a customer a bad return on an order, you won’t get the next one. What if they were planning to recommend you to all their friends, you’ve just lost that recommendation.

The point I’m trying to make is that there needs to be a positive cooperation between the client and the freelancer/business, which creates a positive atmosphere, the atmosphere that most people will only deal in.

A good friend of mine, menj from blogging for money blogged about a freelancer he had hired many times, one I personally have hired as well.  Menj decided it was time to take action and tell his readers, about how this person lost his business. As a loyal customer, menj had put in many orders, and this person had the cheek to say they didn’t trust menj to come through. That was the final stone for menj who tells me, he will no longer order from this person.

You’re probably wondering why I even mentioned the menj situation, well it’s because I want to show you how you lose customers, and I wanted to show you how to not lose them but keep customers.

The first thing is pretty simple, you need to have a quality design/service for the client, if you don’t come through with your promises, then chances are they won’t come back. Actually you won’t to surpass their needs, so there over-satisfied and really want to buy from you again. But it doesn’t end there..

You want to create a positive atmosphere, where you both trust each-other and want to have a long business relationship, for the freelancer/business that could mean, giving them something free every now and then, or thanking them for their business. Creating a sense of trust is always good, if the business doesn’t trust the customer, chances are the customer won’t trust the business.

If you think about it like this, lost customers = lost cash, you’ll understand why you want to keep your customers around. In fact, I don’t think anyone will deny this:

Satisfied Customers + Positive Atmosphere = Returning Customers + referrals

That’s not hard is it? If you manage to keep every customer or most of them happy, chances are most of them will return, or send their friends along. Not all, of course, because many will only need the one service from you. But, for those who need that type of service often, make them stay with you, instead of going somewhere else.

Tomorrow I’m going to talk about what to do when your feeling sick, how to call in sick to your online business.

Have a great Thursday!

Caleb “bozonessinc” Spilchen

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